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HURRICANE KATRINA RELIEF GROUP IS BORN -- Atlanta Entrepreneur Mobilizes Faith, Business and Hip Hop

Posted: 08-09-2005 | Views: 139 Author: Steve Blom Mother Nature has reared her head and in a predictably unpredictable manner struck at the Gulf Coast with a vicious blow. In a more orderly fashion there is a common place where people seek solace and healing--in their faith. America, itself, is a country founded on faith, and this article will chronicle the birth and rise of just one of the efforts, by people of faith, to help their fellow man. Realizing the immediate need for spiritual and financial support for the victims of Hurricane Katrina, Rodney Sampson, a well-respected expert in faith-based marketing involving some of the biggest names in the African American community, is launching a national campaign to address these specific needs.

When I interviewed Sampson, I found him to be a steadying influence and quite focused. “Early in the Bible, from the story of Cain and Abel we learn that we are our brother’s keeper,” said Sampson. “Our brothers and sisters in New Orleans and all along the Gulf Coast are hurting and in need. It is our collective responsibility to take care of not only their spiritual needs, but also their physical needs.” Sampson, founder of The World Christian Times (www.worldchristiantimes.com) and Intellectual Currency Exchange, (www.intellectualcurrency.com), is mobilizing the hip hop, entertainment, business and faith based communities to encourage industry colleagues to donate money and offer strategic organized support for the relief efforts in Louisiana, Mississippi and Alabama. “At this point, we are organizing a global grass roots campaign to encourage people to donate money to OPERATION S.A.V.E., which is focusing on both immediate and ongoing transitional support” said Sampson. Clearly Sampson is looking to the future and trying to anticipate the needs of over a half million newly displaced people.

HURRICANE KATRINA VICTIMS RELIEF FOCUS

In talking with Sampson he discussed Operation S.A.V.E. and its specific focus. Realizing that tens of millions of dollars will be donated but may never directly affect the persons most affected, monies raised by Operation S.A.V.E. will be distributed in four strategic areas:

SAFETY – Monies will be donated to faith-based organizations to assist with making direct contact with families in transition. Medical supplies, prescribed medications, toiletries, and other necessities will be purchased and provided directly to families in transition.

ATTITUDES – Bibles and other encouraging books will be purchased and provided to families in transition; Internet broadcasting technology will be used to distribute encouraging messages of hope from faith based and entertainment leaders.

VIABILITY – Clothes, books and toys will be purchased, collected and distributed to families in transition.

ECONOMICS – The World Christian Times will develop an economic transition package for families seeking employment, living space, and schooling for their children. Displaced families will be able to apply directly for monies. Partnering organizations are being identified now to assist with this process.

We are also looking to partner with more organizations to fulfill other important needs for those displaced from the hurricane, including putting Bibles in their hands and connecting them with spiritual counsel, job opportunities and financial assistance, said Sampson”. Interestingly enough Sampson is focusing much of his efforts on how the younger hip-hop generation can participate in relief efforts.

ONE MILLION HURRICANE KATRINA RELIEF PARTNERS NEEDED

The immediate goal of The World Christian Times is to get one million concerned global citizens to partner and donate a minimum of ten dollars a month for a minimum of six months. The World Christian times emergency call center and online system will manage all donations. A 24-hour hot line was quickly set up (1-888-777-3473) to receive donations from concerned citizens. “Often times, celebrities and entertainers may make large one time donations directly to disaster relief organizations,” noticed Sampson. However, our objective is to leverage their God given influence in partnership with our existing technology and infrastructure to encourage their fans and followers to give also. This strategy will have greater impact and that is what we are organizing and executing.” Other small businesses have joined Sampson in the outreach effort which will be coordinated through the relief effort websites, www.operationsave.us and www.worldchristiantimes.com. Public relations, Internet marketing, web development, Internet streaming, CPA’s, media outlets, and marketing firms are joining the cause. Conversations are being held with Bible and book publishers, transportation companies, and staffing companies to assist in the effort.

AFTER HURRICANE KATRINA ONGOING STRATEGY

To execute the Operation SAVE campaign, The World Christian Times and its partnering organization have established a central web site titled www.opreationsave.us. This interactive website will display video footage from the hip-hop and entertainment community, call to action requests, news updates, and details of how the global community can participate. An additional feature of the site will act to provide a real time network between potential employers of the victims of the hurricane who no longer have a job. Remember that it will take months for New Orleans to even be habitable and all but the largest businesses will be long closed down. In fact, this may very well be the single largest one-day reduction of jobs in the US employee base in the history of the country. Finally, the site will act as a portal to support the distribution of clothing, spiritual materials such as bibles, and even something as simple as toys for the tens of thousands of children who have lost everything.

Whenever you talk with Sampson a term comes up consistently--“Influencers”. Sampson flatly states “The concept of a role model has been twisted in so many directions that I felt a new term should be coined” Sampson goes on to say, “I noticed that people in leading positions actually influence the actions of others hence the term influencers”. Operation SAVE is focusing on key influencers who will direct people from every walk of life to go to the Operation SAVE site or call the hot line.

DIFFICULT RELIEF MISSION, BUT NOT IMPOSSIBLE

Sampson’s goal to attract 1 million partners to give monthly is difficult but definitely not impossible. He works with churches, companies and not-for-gain organizations on a daily basis that are utilizing direct mail, Internet, call center, and creative marketing strategies to build global partnership programs that generate millions of dollars per year.

One company that has risen to the partnership call is Career School Aid (www.careerschoolaid.com), overseen by Managing Director, Sam Ingram. The company is well known for its efforts to empower people through lifelong training involving dozens of partner schools in many diverse industries. “My initial reaction to the events in the Gulf Coast was shock and disbelief”, stated Ingram, “I knew I had to act and thankfully I was introduced to the efforts of Rodney Sampson and Operation SAVE. Our company intends to focus on the ongoing mission of re-training the displaced people of New Orleans”. Ingram went on to say that people will ultimately have to move on with the rest of their lives, and he feels strongly that the federal government will develop a long-term re-education plan for displaced people.

Sampson hopes that the influencers like Ingram will understand and grasp how their ‘brands” and “popularity” can be leveraged with technology and outreach to accomplish more than just a one-time donation. There are millions of respective followers in hip-hop, faith, and entertainment that drive a multi-billion dollar marketplace. “It is proven that Billions of dollars are generated each year via album sales, concerts, conferences, festivals, books, and endorsements,” proclaimed Sampson. “Our collective objective is to shift a very small percentage of these revenue streams towards a global common good that will reach the audience that these influencers serve.”

As Sampson sits in his office, with phones ringing seemingly every 30 seconds, a little of his own philosophy is revealed. “The difficult we do immediately. The impossible takes but a second longer” says Sampson as he peers into the future. Only time will tell if the rest of us can see his vision.

Contributing Writer Rena Olsen
Press Direct International

Contributing Writer
Bruce Prokopets
Executive Editor
Press Direct International
www.pressdirectinternational.com

CONTACT FOR RELIEF INFORMATION

Those wishing to make a donation can call 1-888-777-3473 or visit the website: www.operationsave.us or www.worldchristiantimes.com;

Those wishing to partner can call The World Christian Times at 1-404-724-0003 or email at: rsampson@worldchristiantimes.com.

For media partnership or interviews, please contact Diane Stefani at The Rosen Group, 212.255.8455, EXT.27 OR VIA EMAIL AT DIANE@ROSENGROUP.COM.

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Skin Care and Cosmetic Surgery Glossary Abdominoplasty: A surgical procedure done to flatten your abdomen by removing extra fat and skin, and tightening muscles in your abdominal wall. This procedure is commonly referred to as a tummy tuck. Acne: A skin condition characterized by the excess production of oil from sebaceous glands in which the hair follicles become plugged. Acne scar: Scars due to severe acne. They can range from deep pits to scars that are angular or wavelike in appearance. Age spots: Small flat pigmented spots that are most often seen on areas of the body that have been exposed to the sun over a period of years. Age spots usually occur after the age of 40. Albinism: An inherited disorder in which there is no pigmentation in skin, hair or eyes, due to the absence of melanin, the substance that gives skin its color. Alopecia: The complete or partial loss of hair Autologen: A material used in lip augmentation to produce a look of fuller lips. Autologen is derived from your own skin and then injected into the lips. Azelaic acid: Anaturally occurring substance found on normal skin that can be used in skin care products to treat mild acne. Benzoyl peroxide: An antibacterial medication used to combat the bacteria that aggravates acne. Beta hydroxy acid: An oil-soluble exfoliant derived from fruit and milk sugars that is commonly found in skin-care products. Beta hydroxy acid is used to treat wrinkles, blackheads and photoaging. Salicylic acid is an example of a beta-hydroxy acid. Blepharoplasty: A primarily cosmetic surgical procedure that reduces bagginess from lower eyelids and raises drooping upper eyelids. The procedure involves the removal of excess skin, muscle and underlying fatty tissue. Breast augmentation: A surgical procedure done to increase breast size Botox: A substance derived from botulinum toxin that works by preventing nerve impulses from reaching the muscle, causing the muscle to relax. Brow lift: A surgical procedure in which the skin of the forehead and eyebrows is tightened to eliminate sagging eyebrows or correct frown lines in the forehead Chemexfoliation: See chemical peel Chemical peel: A process in which a chemical solution is applied to the skin to remove dead skin cells and stimulate the production of new skin cells. This process is also called a chemexfoliation. Cholasma: See melasma Collagen: The major structural proteins in the skin that give the skin its strength and resilience. Copper Peptide: A common ingredient found in skin care products, copper peptide is used to promote and produce collagen and elastin in the skin. Contracture scar: A type of scar in which a permanent tightening of skin occurs, often in response to a burn. This type of scar may affect the underlying muscles and tendons, limiting mobility and possibly damaging the nerves. Crows Feet: The fine lines found around the eyes. They are often caused by sun exposure, however, smoking also contributes to their formation. Debriding: The process of removing dead or devitalized tissue prior to reconstructive or cosmetic surgery. Depilation: The removal of hair. Dermabrasion: A surgical procedure in which a patient’s skin, scarred from acne, pox, or other causes, is frozen and then removed using a high-powered rotating brush Dermalogen: A product derived from human donor tissue that is used in lip augmentation to produce a look of fuller lips. Dermatitis: An inflammation of the skin caused by an allergic reaction or contact with an irritant. Typical symptoms of dermatitis include redness and itching. Dermatologist: A doctor who specializes in the treatment and diagnosis of skin and skin-related problems. Dermis: The middle layer of the skin, the dermis is a complex combination of blood vessels, hair follicles, and sebaceous (oil) glands. Here, you’ll find collagen and elastin. The dermis is also where wrinkles occur. Deviated septum: A condition in which the septum (the wall inside the nose that divides it into two sides) is not located in the middle of the nose where it should be. The condition is commonly treatable with surgery. Eczema: A skin condition characterized by itchy, irritated, inflamed skin. Eczema comes in many forms and can be triggered by a variety of factors, including allergies, environmental factors, or family history. The raised, inflamed skin can appear anywhere on your body, including your face, legs, arms or neck. Elastin: A protein found with collagen in the dermis that is responsible for giving structure to your skin and organs. Electrolysis: A hair removal procedure in which chemicals or heat is used to destroy the hair follicle Ephelides: See freckles Epidermis: The outer layer of the skin. The epidermis is also the thinnest layer, responsible for protecting you from the harsh environment. The epidermis is made up of five layers of its own: stratum germinativum, stratum spinosum, stratum granulosum, stratum lucidum and stratum corneum. Exfoliate: To remove the top layer of skin. Chemical peels and dermabrasion are examples of methods in which the skin is exfoliated. Eye lift: See blepharoplasty Face lift: See rhytidectomy Fascia: A type of connective tissue used in lip augmentation to produce fuller lips. This product is made from human donor tissue. Freckle: A light or moderately brown spot that appears on the skin as a result of exposure to sunlight. Freckles are most common in people with fair complexions. Grafting: A procedure in which healthy skin and/or muscle is removed from one area of the body to another area damaged by disease or injury. Hemangioma: A type of birthmark characterized by concentrations of small blood vessels. They commonly referred to as strawberry marks and often disappear after a few months or years. Hypodermis: The fatty layer of skin, home of sweat glands and fat and collagen cells. The hypodermis is responsible for conserving your body’s heat and protecting your vital inner organs. Hyperpigmentation: A skin condition in which there is excessive pigmentation, often seen as dark spots on the skin such as café-au-lait spots. Hypertrophic scar: A raised and red scar, similar to a keloid scar, but different in that it stays within the boundaries of the injury site Hypopigmentation: A skin condition in which there is a lack of pigmentation Keloid scar: A type of scar that continues to grow beyond what is needed at the site of an injury. This type of scar is caused by too much collagen forming while the skin is being repaired. The tendency to develop keloid scars is genetic. Keratin: This dominant protein is your skin’s main material, as well as in hair and nails. Keratin is what forms the rigidity of your skin. Kojic Acid: A skin treatment product derived from a fungus that studies have shown is effective as a lightening agent and in inhibiting the production of melanin. L-ascorbic acid: L-ascorbic acid is the only form of Vitamin C that the body or skin can use as far as topical treatments are concerned. Vitamin C is the only antioxidant that has been proven to stimulate the synthesis of collagen. Lentigines: See age spots Lip Augmentation: A procedure done to improve deflated, drooping or sagging lips, correct their symmetry or to reduce fine lines and wrinkles around them. This is often done through injections or implants. Lipoplasty: See liposuction. Liposuction: A cosmetic procedure in which a special instrument called a canula is used to break up and suck out fat from the body. This procedure is also known as lipoplasty. Macrodactyly: A condition that affects children in which the fingers or toes grow abnormally large. Macular stain: A small birthmark that is often nothing more than a small, mild, red blemish on the skin. Mammoplasty: Any reconstructive or cosmetic surgical procedure that alters the size or shape of the breast Mastectomy: The surgical removal of part or all of the breast. Mastopexy: Also called a breast lift, this procedure removes excess skin in order to lift up sagging or drooping breasts. Melanocytes: A pigment producing cell found in the skin, hair and eyes that gives them their color. Melanoma: The most dangerous form of skin cancer. Melanoma can spread rapidly and be fatal if not treated or detected. Melasma: A condition in which pigmentation of the cheeks of the face darkens into tan or brown patches. This condition occurs in half of all women during pregnancy Micropigmentation: A form of tattooing commonly used to apply permanent makeup by injecting iron oxide pigment into the middle layer of your skin (dermis). Neoplasm: A tumor Nevus flammeus: See port-wine stain Otoplasty: A surgical procedure done to correct misshaped or protruding ears. Photoaging: The changes that occur to the skin due to exposure to the sun. This includes wrinkles and age spots. Port-wine stain: A type of hemangioma characterized by a mark on the skin that resembles the rich red color of port wine. Port-wine stains are caused by an abnormal concentration of capillaries. This type of birthmark is also referred to as nevus flammeus. Ptosis: The drooping of a body part, especially the eyelids or the breasts. Retinol: A derivative of Vitamin A commonly found in many skin care creams. Rhinoplasty: A cosmetic procedure used to enhance or change the appearance of the nose. Rhinoplasty is commonly referred to as a nose job. Rhytidectomy: Commonly called a facelift, this surgical procedure is done to eliminate the sagging, drooping, and wrinkled skin of the face and neck. Rosacea: A skin disease of unknown causes that causes an array of symptoms, including redness and puffiness on several areas of the face, including cheeks and nose. Rosacea cannot be cured, but treatment should be sought since the condition can worsen over time if not treated correctly or promptly. Salicylic acid: See beta hydroxy acid Sallowness: A term used to describe a yellowish color of the skin. Sebaceous glands: The glands of the skin that emit oil into the hair follicles. Septoplasty: A surgical procedure done to improve the flow of air to your nose by repairing malformed cartilage and/or the bony portion. The procedure is often performed along with a rhinoplasty. Sclerotherapy: A medical procedure used to eliminate varicose veins and "spider veins." During the procedure, an injection of a solution (generally sodium chloride) in placed directly into the vein. Spider vein: A widened vein that can be seen through the surface of the skin. Stratum corneum: The outer most layer of the epidermis Subcutaneous: A term referring to below the skin Sun protection factor: Commonly seen on suntan ingredients as SPF, the sun protection factor is the amount of the protection a suntan product provides. The higher the SPF, the greater the protection. Suture: The stitches used to hold tissue together or to close a wound. Tretinoin: A prescription drug related to vitamin A used to treat acne and other skin disorders. Varicose vein: Enlarged, twisted veins found near the surface of the skin. Vitiligo: A condition in which smooth white patches appear on the skin due to a loss of pigment producing cells. Winter itch: A condition in which the skin becomes irritated due to a loss of moisture. Winter itch is common in the winter when the air is drier, thus its name.